Pilothouse is now DOCK9

DOCK9 is officially live. And if you're wondering who is behind the new name, don't worry—it's the exact same core team. Michael, Alisa, Emily, Chris, and Christian are all still here.

If you’ve been with us since the early days, you know we aren't afraid to evolve. When we originally launched Pilothouse Media, our focus had been primarily on Corporate & B2B production. But almost immediately, that changed. The majority of our work quickly shifted to high-end commercial campaigns.

"While a minor trademark dispute forced the name change, we used it as the perfect excuse to fix a much bigger problem," says Michael Pett, Owner & Executive Producer. "Our portfolio had completely outgrown our packaging. We needed an identity that honestly reflected the scale of the work we were executing every day."

DOCK9 is built to break the mold of a traditional production company. Too often, our own clients didn't realize the full depth of our capabilities. We designed this new identity to clearly communicate our choose your own adventure approach: full-service when you need it, specialized when you don't. We can handle the heavy lifting end-to-end, or step in anywhere in between—offering agency producing, production, photography, and post-production. 

And because we refuse to be boxed in, our expertise extends far beyond broadcast, OLV, and social. We regularly execute high-end print, radio/audio, and massive experiential (XM) campaigns.

To support this scale, we are officially launching the DOCK9 Roster. We’ve curated a heavy-hitting lineup of directors, photographers, and editors. But true to our roots, this roster is fiercely independent. We operate on a non-exclusive model, allowing our artists to maintain their freedom while tapping into our production firepower.

Finally, for our foundational Corporate & B2B clients, don't think that we've forgotten about you. In fact, we’re doubling down. This fall, we are launching a completely dedicated team—and a distinct track on this dual-audience website—custom-built to bring our zero-friction approach directly to your production needs.

Same team. New brand. Let's get to work.